Analyse your own marketing – and identify where the greatest opportunities for boosting your organisation’s profit and growth are to be found – with this simple, 15 minute tool.

From planning, positioning and messaging to campaigns, pipeline management, measurement and feedback, you rate every aspect of your marketing with a simple scoring system that measures where you have most to gain.

Of course no online tool can substitute your own skilful scrutiny, so this tool comprises a comprehensive checklist and a thought-provoking framework to help you structure your own analysis.