Netzsch Mastermix Ltd, a well known supplier of Grinding & Dispersion Equipment in the area of surface coatings (Paint, Ink & Adhesives), was in a position to launch a new piece of equipment to the Chocolate Industry, called the Choco Easy.

In my 25 years experience in the UK, NMX had never sold a piece of equipment into the Chocolate sector and we asked AdStorm for their help.

AdStorm created a special Choco Easy web site and relatively low cost advertising campaign, from which we achieved instant success by converting a number of leads generated into equipment sales. In my experience I have never seen such a response from a small investment.