Marketing Challenge:

Metal presswork specialists, HT Brigham was poorly placed to compete effectively in the production of high volume components, stamping and deep drawing with no web presence, an out of date company brochure and little in the way of corporate identity.

Adstorm’s Solution:

AdStorm took HT Brigham through a whole ‘marketing metamorphoses’, starting with the development of a corporate messaging document – identifying Single Net Impressions (singular, unique, sustainable reasons that can be substantiated) for choosing its services.

This involved the development of a new logo and brand guidelines for the business, taking its new identity through to on-site signage and even staff uniforms.

“In the early stages, AdStorm assisted with logo formulation, print literature and website design, giving Brighams the edge over many of its competitors,” says HT Brigham Marketing Assistant, Katie Binns.

“We were so impressed with AdStorm’s approach; creative, integral, hands-on & informative. We loved that we could really thrash out our ideas with them and work together to produce a final result which we knew would be both accurate and effective,” she adds.

AdStorm also designed and built the HT Brigham website, complete with flash animations to explain complex technical processes in a simple way and an online keyword advertising programme, encompassing the correct web structure, meta data and search term rich content to generate traffic to the site.

“Having helped us to create a company website, which we believe really sets us apart from our competitors, AdStorm has implemented an extremely effective web communications strategy in order to maximise exposure through Search Engine Optimisation techniques. This has proved to be highly effective, with HT Brigham now appearing well up the natural rankings for many of our selected keywords,” points out Katie.

With ongoing marketing activity aligned at improving results, each quarter’s data reveals organic business growth. The website consistently ranks high for ‘metal presswork’ with all the major search engines.

“AdStorm has played an instrumental role in taking HT Brigham from an engineering firm lacking marketing direction, to a company with a distinct brand identity, a clear marketing communications strategy and an ever growing web presence,” says Katie.

“We are really starting to reap the benefits of this hard work, with web enquiries streaming in on a daily basis – qualified sales leads which can be swiftly acted upon.”

Commenting on how easy she finds the AdStorm team to work with, Katie says, “Working with AdStorm has, and continues to be, a pleasure. We have benefited greatly from their creativity, technical know-how and practical advice.

“They have been a major contributor in our transition from a company with relatively limited marketing awareness into one with a wide range of ever growing communications skills.

“We would have no hesitation in recommending their services to others who wish to increase their corporate visibility in the same way,” she concludes.